SCIRIS has collected more than 300 individual teams and five outstanding agencies to provide excellence in communication and consulting. Our first sciris guest blog is about the power of storytelling of medical communications and is provided by Jamie Harrison of Porterhouse Medical.
Porterhouse Medical is a global and strategic scientific communication group that provides powerful and insight -oriented medical communication services worldwide.
Humans have heard stories for thousands of years. Storytelling is an ancient but essential art format, which can use the power of words, behavior and images to deliver information and create meaningful reactions.
Why do you use storytelling in medical communication?
Whether it’s aimed at medical professionals, medical work experts, patients and caregivers, or the general public, storytelling helps to make scientific content more attractive and help the audience understand and understand the impact.
Storytelling application of medical communication
In Porterhouse Medical, we develop stories that bring life to complex medical concepts, making it more relevant and memorable with pure facts and data alone. With our medical writer team Creative and Medical tortureTo attract the attention of the audience, we carefully create the storyline to convey the meaning, relevance and effects of complex scientific evidence.
How do I use storytelling?
Here are some ways to use storytelling to provide influential medical communications in Porterhouse Medical.
- It conveys the impact of the disease
The patient is the core of everything we do. We can learn about textbooks, journal publications and diseases of other materials, but this experience is often realistic for patients with conditions for changing life. We use storytelling to identify all aspects of the disease, including symptoms, prognosis, diagnosis and treatment options, and help the audience fully understands and empathize with the patient’s journey. In addition, knowing how the disease affects patients, family and caregivers and medical service providers, you can better context scientific evidence delivered in clinical trials.
We also know that the experience of living by disease is different for each person, because the experience of caring for this patient may be different for each doctor. Therefore, we often use various practical patients to support many communication activities, including satellite symposiums, advisory committees and educational programs in various treatment areas.
- Emphasize the demand for clinical and educational needs that are not met
Storytelling not only explains the gap between the current treatment options, but also finds an area that requires better education or further research. By creating a story guided by patients and doctors, we can emphasize the unprecedented demands that have a positive impact on how they can be solved. For example, our goal is to improve the communication between teams in order to improve understanding of drug behavior mechanisms among medical professionals, or to improve the treatment paradigm or patient treatment path in clinical practice. This problem can be explored by developing and providing punch communication tools such as snapshot infographics, posters and presentations. The published expert consensus is another powerful tool for raising awareness of unclear demands and increasing the scope of further education and research.
- Abundant presentation of clinical trial data and actual evidence
Very important for medical communication, but data can be dry and complex. The video is an essential part of storytelling and can easily digest the data by placing the relevance of the data along with the core stories. Clear and well -lost stories can help to convert the central test data into a real scenario. This is especially associated with new processing, and the goal is to first deliver the necessity of these options and to explore the data to support this in the most influential and attractive way. For example, we can use the basic disease paths and vivid animations to explain the evolution of the therapeutic environment to set up new test data, while promoting fellow sharing of real fantasy experience to help to verify and strengthen the entire story.
- In the treatment of patient, we build emotional connections with major stakeholders.
By mixing the actual human story with data, medical communication has become a patient -centered and maintained strong evidence. Storytelling plays an important role in building emotional relationships with people who are directly connected to patient treatment, including medical professionals, payers and policymakers, and even patient themselves.
By presenting a story that shows clear clinical and emotional values, the audience is likely to recognize the actual and overall advantages of the drug by presenting patient video interviews, expert dialogue heads or podcasts. Similarly, the story of a patient waiting for a new treatment supported by the strong story of the burden of disease and the lack of alternative treatment and the influential data can be emphasized to be urgent to access the drug.
Recognizing the challenge and opening the path of potential solutions can persuade major decision makers to create a change that can have a positive effect on the patient’s journey.
What is our framework for successful storytelling??
Regardless of whether it conveys the effects of the disease, emphasizes unprecedented demands, enriches the expression of data, or establishes an emotional relationship with the intentional audience, the core principle of successful storytelling is the same. What is the demand for audience and educational needs, and the best way to consume information is essential for creating a powerful story, meaningful scientific evidence, emotional participation, and the emotional participation and balance of appropriate style and form.
Framework for successful storytelling in medical communication.
If you want to learn more about how to create an persuasive story that converts abstract clinical data into a convincing patient -centered story, please contact Jamie Harrison of Porterhouse Medical (Porterhouse Medical) if you provide education and inspiration.(Email protection)).
