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Kroger expands GoodRX Partnership

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Kroger launches a new program in GOODRX so that customers can get discounts on branded medicines at the pharmacy counter.

GOODRX’s RXSMARTSAVER platform allows customers to search for price discounts in Kroger Pharmacy area without getting coupons from GOODRX FIRST, according to GOODRX spokesman. Supermarket News.

Lauren Casparis, vice president of communication in GOODRX, said, “The difference is that you don’t have to know about GOODRX.” If you appear in a pharmacy and want to buy expensive branded medicines, you have a QR code that can be scanned and showed to the pharmacist. ”

Discounts include more than 200 branded medicines that GOODRX offers savings programs, she said. According to GOODRX, many drugs in this program have no insurance or have a minimum insurance coverage.

According to the report, the brand drug dealt with in the program is WEGOVY, a popular weight loss drug. GOODRX provides Wegovy at the lowest level of $ 499, which is up to 69% off the average sleeve patient, according to the website.

Originally, the contract provided a discount on generic.

Kroger and Goodrx were in the past I started partnership GOODRX deals with general medicines that supply pharmaceuticals to retailers without the participation of pharmacy benefits management companies.

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CASPARIS says the two companies are starting to partnership with RXSMARTSAVER using a counter stand display, while Casparis can evolve to include other display materials such as counter mats, floor decals and stans.

According to GOODRX, HY-VEE has started the RXSMARTSAver program earlier this year.

GOODRX said the program is trying to get rid of friction at the pharmacy counter.

Wendy Barnes, the president and CEO of GoodRX, said, “It is easy to access drug saving, and it aims to improve these interactions while providing more advantageous economics to pharmacy partners.

GOODRX also started the program with other pharmacy retailers, including Publix Super Markets. LakeLand, FLA -based retailers are provided to customers who are members of the GoodRX GOLD program. Up to 90% discount access. GOODRX GOLD is a membership program of $ 9.99 per month for individuals or $ 19.99 for families, and members can receive loyalty points and free shipping among other services.

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According to GOODRX, Albertsons, Hy-Vee, Costco and CVS have partnered relationships with GOODRX GOLD and provide membership benefits to customers.

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