High protein foods such as chicken breasts and cottage cheese were considered a somewhat dull option for gymnasium drug addicts or fashionable diets.
But now, Supermarket has reported that demand for items such as protein is a buzzword of middle class shoppers and generation Z.
According to 2,200 national polls, almost half of the British adults increased their protein intake last year and rose to two -thirds between 16 and 34 years old.
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OCADO, an online grocery store that sells M & S products, said the search for high protein foods on its website has doubled since 2023.
Cottage cheese, low fat and high protein products It has increased 97 % in chunks of milk. This food was a necessity of a popular diet in the 90’s, but now it has been revived to become a Z staple in Tiktok by social media influence.
Cottage cheese is increasing in popularity
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Amid the growing awareness of the health of ultrasound foods, consumers prefer natural protein sources such as dairy products and dry meat and are deviated from protein rods or protein shakes processed 10 years ago.
According to OCADO’s data, the demand for Greek yogurt increased 56 %, while searching for other egg white, which was naturally rich in protein, increased 27 %.
One chicken breast contains about 40g of protein.
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Chicken breast search increased 43 %, steaks 39 %, and tuna increased 35 %.
Vegetarians and vegan vegetarians are also starting this law with the sale of vegetable protein. In the search of chicks, 27 %and lens beans increased 18 %.
Nicola Waller, a purchasing director of OCADO RETAIL: “Protein was once considered a reserve for bodybuilders, but today is a necessity for people who eat well and feel best. Consumers are more conscious of where the protein comes from, and prefers the entire natural food options rather than ultra -processed alternatives. ”
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Protein is essential for the growth and recovery of muscles and tissues and helps to maintain a healthy immune system.
According to a national survey of 2,205 British adults conducted by Savanta, the attitude toward protein is not a tool for constructing muscles last year, but people who are important to maintain health. Half of the people who participated in the survey said they would eat more protein, increase energy levels, and be full for longer to eat more protein. Four out of ten said high protein intake helps to manage weight.
Naturally, the soaring popularity of high protein foods has been led by social media trends. Almost 50 %of GEN Z is watching Instagram and Tiktok for protein inspiration compared to 33 %of the Millennium generation and 5 %of the boomers.
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Popular online influential people, such as nutritionist EMILY ENGLISH, emphasize the importance of sharing high -protein recipes and including natural protein sources in this diet.
According to Times’ groundbreaking surveys, generation Z is still the most conscious generation of health, and more than one -thirds have gone to the gym several times a month.
According to the British Nutrition Guidelines, adults say they have to have at least 0.75g of protein per day, but more people increase their exercise. 85kg men (average) should have more than 64g a day, and 72kg women should have 54g of protein per day. It is relatively easy to get this protein intake in normal and healthy diet. One chicken breast contains about 40g, the eggs contain 7g, chicked bean cans contain 20g, and tuna tin is 14g.
